Framing
Working out what the question actually is before answering it — the decision underneath the request, the unit it should be measured in, and when the honest answer is that it is not a data problem.
3 articles, newest first.
- When it is not a data problem Some requests do not need a model, a dashboard, or you. Recognising them early is the highest-leverage thing a data person does, and the least rewarded.
- Choosing the unit of analysis Per user, per session, per order, per day. The choice quietly decides what your numbers mean, and getting it wrong invalidates the analysis before it starts.
- Turning a business request into a question you can answer Stakeholders ask for dashboards and models. Underneath is a decision someone needs to make. How to find it before you build the wrong thing.